At a press event in Portland, Oregon, Dan Kapp, Ford’s director of powertrain research, said that the company has plans to become the number-one hybrid producer in the country next year. By adding hybrid versions of the Ford Fusion and Mercury Milan to the Ford Escape and Mercury Mariner hybrids already on the market, Ford will double the number of its hybrids on the road.
Kapp laid out Ford’s long-term strategy, from today to 2050. The company plans to migrate its advanced fuel-saving technologies, like hybrid systems and the new EcoBoost engine, across the product line by 2012, so at least a few Ford, Lincoln, and Mercury vehicles will get a little better gas mileage. By 2020, Kapp said Ford will fully implement current technology and begin to delve into more gasoline-electric hybrids, plug-in hybrids, and more. After that, the plan is to roll out hydrogen fuel-cell cars, biofuel-powered vehicles, and whatever other new technologies have developed by then.
Kapp was eager to point out the advantages of Ford’s new EcoBoost engine, which uses gasoline direct injection and turbocharging to raise fuel efficiency by as much as 20% and lower tailpipe emissions by as much as 15%. The physically smaller engine will be able to deliver the same or greater power as traditional Ford engines, and will be available first in the 2009 Lincoln MKS sedan.
Kapp pointed out that while Ford was not pursuing hydrogen-powered cars as quickly as Honda, nor was it chasing Chevy’s PHEV Volt with any conviction, it does have the first driveable hydrogen fuel-cell PHEV in the Edge HySeries. The fleet of 30 cars is still very much in the test stage, and Kapp noted that hydrogen fuel has “monumental infrastructure problems.”
When fielding questions about bringing clean diesel cars from Europe (answer: not any time soon), a fellow journalist mentioned that he ran his diesel-powered Ford truck on B99 every summer. Kapp nearly choked on his coffee when he heard that one of his trucks was being powered by 99% biodiesel a few months out of the year. I was surprised that he was surprised — he was in eco-conscious Portland, after all.

