Oregon Public Broadcasting’s call-in show, “Think Out Loud,” was about the future of the automotive industry this morning. The program focused on the state of Oregon, and most of the guests and callers were from the state, but the show had a lot to say about where personal transportation is headed in the next decade for the entire U.S.
The show, which aired Monday, December 1, was called “A Sustainable Auto Industry.” Guests included John Viera, Director of Ford Sustainable Business Strategies; Mark Perry, Director of Product Planning for Nissan North America; a representative from Governor Kulongoski’s office; and an assistant professor at Oregon State University’s College of Business. So they had their bases covered.
Highlights of the show (though you should listen to the whole thing):
- Viera says Ford will not go back to making so many trucks, no matter what the price of gas is. The company apparently is trying to learn its lesson and produce for the tomorrow instead of yesterday.
- Perry says Oregon will be one of the first launch markets for its new EVs in 2010. Yay!
- He also said Nissan wants to have 10% of its sales to be EVs by 2020 — that’s about 100,000 vehicles in the U.S.
- My favorite phrase came from Chris Warner, Kulongoski’s transportation adviser. He says there is no silver bullet, only “silver buckshot,” which includes alternative fuel cars, bikes, walking, public transportation, and whatever else the future holds.
A lot of basic alternative-fuel questions were answered, like shifting emissions from the tailpipe to the smokestack, and the recyclability of electric-vehicle batteries. It’s a good listen for newbies and alt-vehicle veterans alike.
A Sustainable Auto Industry