As part of the German carmaker’s promotional effort for its clean diesel engines, Audi will donate $1 to the Nature Conservancy’s carbon offset program for every Facebook user who joins the program, up to $25,000.
Audi TDI clean diesels reduce carbon dioxide emissions by up to 20% and increase fuel efficiency by up to 30% over gasoline-powered cars, according to the company. “Audi’s contribution will provide necessary support to our voluntary carbon offset program’s reforestation and forest protection projects, but it will also help us to bring the benefits of the project to a new audience of supporters,” said Zoe Kant of the Nature Conservancy in a press release.
If you’re a Facebook user and you want to take part in the program to offset your own carbon emissions and get that extra $1 donation per person from Audi, visit www.causes.com/natureconservancy.