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While the Americal Le Mans Series has already had a green race-within-a-race for alternative-fuel vehicles, NASCAR is taking baby steps toward eco-friendliness. The final race of the season on Sunday, November 16, had the series’ first-ever hybrid pace car, a 2010 Ford Fusion.

NASCAR isn’t going all tree-hugger on anybody, but it is trying to reduce its carbon footprint, according to a report on NASCAR.com. Organizers also hope the mere presence of a hybrid on the track will help crack the alternative-fuel ice with the sport’s fans, who tend to favor high horsepower and big trucks. But in a year of volatile gas prices and growing green awareness, even die-hard speed freaks can see the advantages in a higher-mpg vehicle.

The hybrid version of the Fusion, and its nearly identical twin the Mercury Sable, will be available to consumers in spring of next year. The official unveiling of the car will happen at the L.A. Auto Show, November 21-30.

Image courtesy of NASCAR.com.

NASCAR has become the latest partner of the Driver $marter Challenge, a campaign to increase awareness about the little steps we can all take to increase our fuel economy, no matter what we drive. (Readers of GoodGreenCars.com know all about these tips — the tires, the excess weight, the speed limit obeying.) Other partners include 3M, Con Edison, and Exxon Mobil.

NASCAR will give the challenge props on its reality show, “NASCAR Angels,” on its weekly radio show “NASCAR Performance Live,” and in podcasts by the likes of Sam Hornish Jr., driver of the Mobil 1 Dodge.  Driver $marter calls NASCAR “a leader in promoting conservation messages,” which I’m not sure is the most apt description of the race organizations eco-efforts.

But race teams would do well to improve their own fuel economy. As I mentioned a few months ago, they’re feeling the pinch of fuel prices — if not the pangs of guilt at sucking up the earth’s resources — at the track, in testing, and in team transportation.

Photo: Robert Laberge/Getty Images for NASCAR