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Better Fuel Economy … from a Tire

June 16, 2009 in Consumer News, MPG, New Tech by kristen | No comments

Michelin has announced its new tire, the Energy Saver A/S, calling it “the most fuel-efficient tire on the road.” It promises up to 8% better fuel economy and reduced carbon dioxide emissions for any car that uses the tire, plus Michelin says its even offers better braking capabilities than other tires.

Here’s the Energy Saver’s claims to fame:

  • New construction and tread rubber keep the tire cooler, delivering the 8% increase in mpgs
  • Stops 8 feet shorter than similar tires
  • Longer tread life means fewer tires get tossed in the garbage
  • Available for conventional and hybrid cars

The tires are in the $140-$150 range per tire, depending on the size required for your car. Definitely not cheap, but if you can swing it, they may save on gas in the long run in addition to helping reduce CO2 emissions.

Michelin Sponsors 2009 ALMS Green Challenge

March 27, 2009 in Biodiesel, Bioethanol, Hybrids, MPG, diesel, racing by kristen | 1 comment

E85 Corvette in 2008 Le Mans

The American Le Mans Series will revive its Green X Challenge Award with Michelin tires as the sponsor for 2009. The prototype and GT cars that acheives the best performance and fuel efficiency with the fewest emissions will win the award.

Lest you doubters think Michelin is jumping on the green bandwagon, they’ve been rewarding eco-friendly innovations for a while now. Eleven years ago, they created the Challenge Bibendum for clean vehicles, then in 2006 sponsored the Michelin Energy Endurance Challenge at the 24 Hours of Le Mans in France. In 2008, it extended the Energy Endurance Challenge to all European Le Mans-series races.

For its part, ALMS has been making the most inroads into green racing, with hybrid, biofuel, and clean diesels at the starting line. ALMS President and CEO Scott Atherton has applauded President Barack Obama’s green auto initiatives, and sees the track as a proving ground for new consumer technologies.

Racing will probably never be as clean a sport as, say, competitive tree planting, but initiatives like the Michelin’s Green X Challenge can help sate our need for speed and our preference for breathing cleaner air.

Photo of the E85-powered Corvette at the last ALMS race of 2008 courtesy of American Le Mans.