Hyundai’s got the blues. Two of them, to be exact. Like Mercedes-Benz, the Korean manufacturer has apparently tired of everything being green and branded its eco-conscious automotive efforts blue, as in the i20 blue and Santa Fe blue Hybrid, both of which debuted at the Paris auto show in early October.

The “blue” designation doesn’t mean hybrid; it means aerodynamic, efficiency, and weight measures have been taken to lower the car’s environmental impact. In the case of the i20, Hyundai took the following steps to lighten its footprint:

• 1.4-liter diesel engine
• six-speed gearbox, rather than a five-speed
• low-friction engine oil
• software to optimize timing, injection, and idle speed
• ISG start-stop system that cuts the engine while the car is not moving and not in gear
• full-length covers underneath the car to reduce drag
• Michelin Energy low rolling resistance tires

All this adds up to 15% lower carbon dioxide emissions and a 15% improvement in fuel efficiency (from 55 mpg to 63 mpg).

The Santa Fe blue, meanwhile, has a 2.4-liter engine mated to a 6-speed transmission and a 30 kW electric motor and a lithium polymer battery. The company says that this parallel hybrid architecture, as they call it, will be the basis for all Hyundai’s hybrids in the future. In the Santa Fe, the system returns 38 mpg. As part of the new blue lineup, it also incorporates many of the features, such as ISG start-stop, found in the i20 blue.

Hyundai, for instance, is making a global push to establish itself in the small-car market. But not so much in the U.S. Its tiny five-door hatchback i10 model, for example, won’t be sold on American shores.  They’re looking instead to bring the larger i20 and i30 cars rather than the i10, which was designed with the European market in mind.

Though nothing is set in stone, not bringing the i10 to the small-car-starved dealerships here in the U.S. is a curious move for a company whose sales have been constrained by the limited availability of its current small cars, like the Elantra. Not even the i20, which is slightly larger and makes its debut in Paris next week, is officially set for import to the U.S.

Now that Wall Street and shifty mortgage schemes have the U.S. economy tanking and financing is hard to come by, the American car consumer’s wish for small, inexpensive, gas-sipping cars could become a demand. Everybody stand up and wave what few dollars you have in the direction of the i10 and the Ford Fiesta Econetic.