Here’s the Energy Saver’s claims to fame:

• New construction and tread rubber keep the tire cooler, delivering the 8% increase in mpgs
• Stops 8 feet shorter than similar tires
• Longer tread life means fewer tires get tossed in the garbage
• Available for conventional and hybrid cars

The tires are in the $140-$150 range per tire, depending on the size required for your car. Definitely not cheap, but if you can swing it, they may save on gas in the long run in addition to helping reduce CO2 emissions.

If you love the safe feeling of driving a Volvo but not the around-town gas mileage (16 mpg in an S80!), do the Swedes have good news for you. Volvo announced at the Paris auto show, where green was king, that it would introduce start-stop technology in some of its 2009 models, with diesel hybrids to appear in 2012 and plug-in hybrids to come sometime soon after that.

The smaller C30, S40, and V50 will get the start-stop treatment first. This relatively uncomplicated technology shuts off the engine when it’s not under load, at stop lights, say, and starts it back up when you’re ready to get moving. Start-stop will make its way into the rest of Volvo’s lineup in the future.

Diesel hybrid systems will be used in the company’s larger vehicles, like SUVs, wagons, and the big sedans. The Volvo setup will have a 5-cylinder turbodiesel engine to drive the front wheels and an electric motor to power the rear wheels. At low speeds, the electric motor will be able to do all the necessary work.

Automotive News mentioned that electric motors and diesel engines have the same shortcoming, namely a lack of horsepower at high rpm. Volvo execs say that they’re more interested in reducing CO2 emissions, and this is the best way for them to do that. I doubt many people were buying Volvo wagons for their sportiness, anyway.

Now that the new 2010 Honda Insight Hybrid has made its Paris debut, like any model worth her skinny jeans would do, the company has launched two new online outlets for the car.

“Latest Insight” is a blog that follows the car from debut to dealership. The design seems to be final with only the manufacturing step left to go, so I’m not sure what “journey” the bloggers at Honda will be following. You can count on posts and pics from every event and auto show the car graces, though.

Honda also launched a mini site, “Words of Hybrid,”* that showcases all of its hybrid vehicles, including the original Insight and the forthcoming CR-Z. There’s a link at the bottom of the list for a Jazz Hybrid that can’t be clicked. (The Jazz is the name of the Fit in Europe and the Middle East.) U.K. site What Car says the hybrid Jazz could reach the European market by 2010.

*You can also reach the Honda mini site by visiting Honda’s world hybrid site and clicking “Launch.”

Spooky photo of the Insight courtesy of Honda.

Here’s a list of debuts and concepts to look for at Mondial de l’Automobile as the reports start filling the blogosphere next month.

Debuts

• Ford Fiesta ECOnetic, 65 mpg and not U.S.-bound
• Hyundai Santa Fe Hybrid, with lithium-ion batteries
• Nissan Pixo minicar, one foot shorter than the Chevy Aveo

Concepts

• Citroen Hypnos hybrid
• Honda Insight hybrid, poised to battle the Prius
• Lexus LF-Xh hybrid, based on the concept LF-X SUV
• Nissan Nuvu EV minicar
• Opel Insignia EcoFLEX sports tourer, clean diesel on sale in Europe next spring
• Peugeot hybrid
• Renault Ondelious diesel mild hybrid
• Suzuki SX4-FCV fuel cell vehicle, already certified in Japan

Kapp laid out Ford’s long-term strategy, from today to 2050. The company plans to migrate its advanced fuel-saving technologies, like hybrid systems and the new EcoBoost engine, across the product line by 2012, so at least a few Ford, Lincoln, and Mercury vehicles will get a little better gas mileage. By 2020, Kapp said Ford will fully implement current technology and begin to delve into more gasoline-electric hybrids, plug-in hybrids, and more. After that, the plan is to roll out hydrogen fuel-cell cars, biofuel-powered vehicles, and whatever other new technologies have developed by then.

Kapp was eager to point out the advantages of Ford’s new EcoBoost engine, which uses gasoline direct injection and turbocharging to raise fuel efficiency by as much as 20% and lower tailpipe emissions by as much as 15%. The physically smaller engine will be able to deliver the same or greater power as traditional Ford engines, and will be available first in the 2009 Lincoln MKS sedan.

Kapp pointed out that while Ford was not pursuing hydrogen-powered cars as quickly as Honda, nor was it chasing Chevy’s PHEV Volt with any conviction, it does have the first driveable hydrogen fuel-cell PHEV in the Edge HySeries. The fleet of 30 cars is still very much in the test stage, and Kapp noted that hydrogen fuel has “monumental infrastructure problems.”

When fielding questions about bringing clean diesel cars from Europe (answer: not any time soon), a fellow journalist mentioned that he ran his diesel-powered Ford truck on B99 every summer. Kapp nearly choked on his coffee when he heard that one of his trucks was being powered by 99% biodiesel a few months out of the year. I was surprised that he was surprised — he was in eco-conscious Portland, after all.

Say you’re spending a week in sunny southern California on business, and you just know you’re going to be mortified driving around in your Chevy Cobalt or similar rental car while Jamie Lee Curtis is tooling around town in her Honda FCX Clarity. Fear not — eQocar is here to help your eco-ego and your carbon footprint.

The three-month-old car rental agency in Burbank has a lot full of hybrids, from the lowly Prius to the massive GMC Yukon hybrid. Prices aren’t cheap — the Prius runs $59 a day, while the Yukon goes for $139. And if only the best will do, the hybrid Lexus LS600 can be had for $650 a day.

The Green Car Advisor blog from Edmunds.com says business is brisk for eQocar, and that it hopes to expand further into California and across the nation. It also wants to add the Volt, Tesla, Aptera, and other cars to its current fleet of 45 as they become available.

Peterbilt delivered two hybrid Model 335 trucks to VinLux Fine Wine Transport last week for use in the San Francisco area. The medium-duty trucks have a 30%-50% increase in fuel economy and “dramatically reduce tailpipe emissions of hydrocarbon (HC), carbon monoxide (CO), and oxides of nitrogen (NOx),” according to a Peterbilt press release.

The trucks have an electric motor to assist the gasoline-powered engine and regenerative braking to capture energy for reuse on accelerating. Representatives of VinLux expect the savings in gas to make up for the premium hybrid price in the next few years of use, while at the same time getting them closer to their goal of reducing carbon emissions.

Three of Japan’s largest car manufacturers have all made announcements recently about their future hybrid plans. Here’s a quick recap, in order of each hybrid’s expected release date:

April 2009 — Honda’s Hybrid

Honda’s Prius-fighting five-door hybrid-only model will see showroom floors next April, according to the company’s American executive VP Dick Colliver. He also said the new hybrid, which doesn’t have an official name yet, will be cheaper than the Prius. Honda plans to build 200,000 of the car globally, with about half of them to be sold in the U.S.

Sometime in 2010 — Nissan’s Hybrid

The first car to carry Nissan’s in-house hybrid technology (its previous hybrids used a system leased from Toyota) will be badged as an upscale Inifiti. The new hybrid features a lithium-ion battery and a V6 engine, but Nissan engineers say there are still some kinks to be worked out before the car hits the streets, notably a lag when the gasoline engine kicked in.

By 2020 — Toyota’s Full Line of Hybrids

The manager of Toyota’s advance powertrain program said at a seminar recently that the company plans to have hybrids in each of its product lines at the end of the next decade. He added that the 1 million hybrid Toyotas sold so far have saved 7 million tons of carbon monoxide emissions, and that the company wants to continue to develop cleaner powertrains. Toyota’s also working to develop hydrogen fuel cell technology to complement its domination in the hybrid market.

The Escalade will hit dealerships in September and will likely appeal to the same people who were buying the top-end luxury SUV in the first place, but now it comes with eco-cachet. That little green “H” logo looks good no matter which aftermarket rims and grilles you choose.

In contrast, the standard-issue 2009 Escalade without the two-mode hybrid system gets 12 mpg in the city and 19 on the highway with gasonline or 10 mpg/14 mpg if you get the E85 Flex Fuel version. The hybrid has puts out 9.2 tons of carbon annually, according to the EPA, while E85 emits 10.1 tons and gasoline emits 12. 2 tons.

According to a press release from Chery, the first electric car to be used in the Olympic games was at Munich in 1972. While Chery’s cars are hybrids, not EVs, they do improve gas mileage by 15-30%, and cut emissions by 12%. The cars will go into full production after the Olympics.

Volkswagen Group is also supplying cars to the games, with a massive fleet of low-consumption, low-emissions vehicles from its Chinese lineup. Their fleet of 5,000 vehicles includes the Magotan 2.0 TDI, Sagitar 1.4 TSI, Touran EcoFuel, Tiguan 2.0 TDI and Magotan BlueMotion.