One of the many criticisms of GM in the past couple of years, as the U.S. auto industry crumbled under its own weight, was that it didn’t listen to what consumers wanted today and instead built and sold what buyers wanted a while back.
No more! GM has launched The Lab, a site where your feedback on its eco cars of the future is taken into account. Right now, the discussion is centered on two vehicles: the Bare Necessity Truck and Bare Necessity Car. It turns out the people want a no-frills, fuel-sipping platform that can be customized by the buyer.
Users who create a profile can log in and volunteer for focus groups, leave comments, and let GM know what you want in a greener car or truck (small diesel engine, anyone?) and what you’ll pay to get it.







