racing

While the Americal Le Mans Series has already had a green race-within-a-race for alternative-fuel vehicles, NASCAR is taking baby steps toward eco-friendliness. The final race of the season on Sunday, November 16, had the series’ first-ever hybrid pace car, a 2010 Ford Fusion.

NASCAR isn’t going all tree-hugger on anybody, but it is trying to reduce its carbon footprint, according to a report on NASCAR.com. Organizers also hope the mere presence of a hybrid on the track will help crack the alternative-fuel ice with the sport’s fans, who tend to favor high horsepower and big trucks. But in a year of volatile gas prices and growing green awareness, even die-hard speed freaks can see the advantages in a higher-mpg vehicle.

The hybrid version of the Fusion, and its nearly identical twin the Mercury Sable, will be available to consumers in spring of next year. The official unveiling of the car will happen at the L.A. Auto Show, November 21-30.

Image courtesy of NASCAR.com.

The bailout bill passed by Congress last week included “sweeteners,” as anyone with a radio, TV, Internet connection, or newspaper subscription has learned by now. What didn’t make the top of the news was the fact that a couple of these provisions to sweeten the Wall Street bailout bill directly affect alternative fuels — in a good way, for once.

Buyers of plug-in hybrid vehicles will receive a $2500 tax credit, plus $417 per kilowatt hour for batteries greater than 4 kwh. This makes the Chevy Volt $7500 cheaper, as GM’s Volt blog was happy to point out. The credit will apply fully to the first 250,000 PHEVs sold, then will be phased out over the next year’s worth of sales after than landmark number is reached. (See Section 205 on page 186 of the bill.)

The bill also extends the 30% clean-burning fuel property tax credit to electricity, and moves the deadline for taking the credit out a year to December 2010. (See Section 207 on page 197 of the bill.)

Since that information, while useful, was dry as sand, here’s  video of a souped up Smart ForTwo beating the pants off a Ferrari in the quarter-mile (38 seconds):

NASCAR has become the latest partner of the Driver $marter Challenge, a campaign to increase awareness about the little steps we can all take to increase our fuel economy, no matter what we drive. (Readers of GoodGreenCars.com know all about these tips — the tires, the excess weight, the speed limit obeying.) Other partners include 3M, Con Edison, and Exxon Mobil.

NASCAR will give the challenge props on its reality show, “NASCAR Angels,” on its weekly radio show “NASCAR Performance Live,” and in podcasts by the likes of Sam Hornish Jr., driver of the Mobil 1 Dodge.  Driver $marter calls NASCAR “a leader in promoting conservation messages,” which I’m not sure is the most apt description of the race organizations eco-efforts.

But race teams would do well to improve their own fuel economy. As I mentioned a few months ago, they’re feeling the pinch of fuel prices — if not the pangs of guilt at sucking up the earth’s resources — at the track, in testing, and in team transportation.

Photo: Robert Laberge/Getty Images for NASCAR

Staffers at The Boston Globe recently put five Toyota Prius hybrids to the test in the Great Prius Mileage-athon. They had to drive from friendly territory — a Whole Foods — to enemy territory — a Hummer dealership — from an old-school, F1-style standing start in the parking lot. Best gas mileage wins.

As narrator and Globe columnist Alex Beam puts it in the video, “You don’t get there very fast, but you feel better about getting there.” I hope he felt great at the finish line — he was the race’s biggest loser, at just over 50 mpg. To see the winner, take a 3-minute coffee break and watch the video. It’s no Michael Phelps, but it’s inspiring nonetheless.

You, Citizen Driver, are not the only one who cringes every time you fill the gas tank or feels  a pang of guilt when your car belches those nasty emissions out the tailpipe. The American Le Mans Series of racing professionals knows your pain. That’s why it’s instituting the Green Challenge at its signature event, the Petit Le Mans at Road Atlanta, scheduled for October 4.

Three factors will be considered in naming a winner of this race-within-a-race:

• Performance (of course — this is a race)
• Fuel Efficiency
• Environmental Impact

Cars will be ranked by the amount of energy they use, the greenhouse gases they emit, and the amount of gasoline they displace over the course of the race. Which boils down to going as far as they can, as fast as they can, with the least environmental impact.

ALMS has been taking steps all season to lessen the environmental impact of racing. GM, Audi, and others have introduced race cars running on alternative fuels like E85 and clean diesel. You can bet those teams will be vying for the Green Challenge title. Race fans and consumers are winners in this event, too, as technological innovations on the track often trickle down to cars on the showroom floor.

Even NASCAR is dipping a toe in the clean-and-green waters. Michigan International Speedway, which hosts two NASCAR events during the season, stepped up its recycling efforts this year. During the Lifelock 400 weekend in June alone, MIS collected 15.3 tons of aluminum, plastic, and cardboard. They’re even recycling construction materials from some recent upgrades to the facilities, and they’ve instituted an office recycling program.

Eco-friendlier fuels, recycling … What is auto racing coming to? Oh, right. Its senses.