Diesel prices are, on average, lower than gasoline prices for the first time in two years. The question is, will it matter to Americans?
In the wake of crazy high gas prices last summer and the collapse of the U.S. auto industry over the past nine months or so, all three Detroit car makers shelved plans for new diesel engines slated for pickup trucks. Mercedes-Benz and Volkswagen forged ahead with their clean diesel plans, but sales haven’t been as peppy as they had hoped.
Now, with cheaper diesel and tougher CAFE standards in the future, will U.S. car buyers flock to clean diesels? Or will the stinky stigma remain while we save our pennies for the Tesla S electric sedan or the Chevy Volt, which GM has promised not to abondon despite bankruptcy?