Tata Nano: Small Car, Big Hit

The much-anticipated Tata Nano, the world’s least-expensive new car, has already made a splash in its native India, where 203,000 orders have already been placed.

According to the New York Times’ “Wheels” blog, the company is only capable of building 100,000 units in the first run of the Nano. Tata will draw the names of those lucky first hundred thou from the pool of applicants. Surprisingly, only 20% of the orders placed were for the least-expensive model. Half of the orders were for the Nano LX, which for $3,300 adds power front windows, a heater, fog lamps, and exclusive Sunshine Yellow paint.

Image courtesy of Tata.