Kelly Blue Book Goes Green

It’s a sign of the times when an institution like the Kelly Blue Book turns its eye to alternative-fuel vehicles. When people talk about “blue book value” or even just “book value,” they mean Kelly Blue Book, so it’s significant that the company has launched the slightly confusingly named Kelly Blue Book Green.

The site offers articles on the latest alternative fuel vehicles, including electric-, hydrogen-, and ethanol-powered cars. It also has a widget to help you decide if its time to trade in your car for a hybrid (or similar brand-new gas-saver) based on your driving habits. Are you willing to pay the premium? Are you willing to give up one dinner out with drinks per month to make the switch?

Pricing and comparison shopping is where KBBG shines, since the company has decades of practice. With premiums being tacked on at dealerships and used hybrids holding their value like a dog holds onto his bone, KBBG is a useful tool for navigating these new alterna-fuel markets.